Interactions between Donor Agreeableness and Recipient Characteristics in Predicting Charitable Donation and Positive Social Evaluation

PeerJ, 10.7717/peerj.1089, 2015

11 Pages Posted: 25 Oct 2016

See all articles by Tal Yarkoni

Tal Yarkoni

University of Texas at Austin - Department of Psychology

Yoni Ashar

University of Colorado at Boulder

Tor Wager

University of Colorado at Boulder

Date Written: October 23, 2016

Abstract

Agreeable people are more likely to display prosocial attitudes and helpful behavior in a broad range of situations. Here we show that this tendency interacts with the personal characteristics of interaction partners. In an online study (n = 284), participants were given the opportunity to report attitudes toward and make monetary donations to needy individuals who were described in dynamically generated biographies. Using a machine learning and multilevel modeling framework, we tested three potential explanations for the facilitatory influence of Agreeableness on charitable behavior. We find that Agreeableness preferentially increased donations and prosocial attitudes toward targets normatively rated as being more deserving. Our results advance understanding of person-by-situation interactions in the context of charitable behavior and prosocial attitudes.

Keywords: Personality, Charity, Agreeableness, Social Evaluation, Charitable Donation

Suggested Citation

Yarkoni, Tal and Ashar, Yoni and Wager, Tor, Interactions between Donor Agreeableness and Recipient Characteristics in Predicting Charitable Donation and Positive Social Evaluation (October 23, 2016). PeerJ, 10.7717/peerj.1089, 2015. Available at SSRN: https://ssrn.com/abstract=2857955

Tal Yarkoni

University of Texas at Austin - Department of Psychology ( email )

Austin, TX 78712
United States

Yoni Ashar

University of Colorado at Boulder ( email )

1070 Edinboro Drive
Boulder, CO 80309
United States

Tor Wager (Contact Author)

University of Colorado at Boulder ( email )

Boulder, CO

Register to save articles to
your library

Register

Paper statistics

Downloads
11
Abstract Views
96
PlumX Metrics