Which CSR-Related Headings Do Fortune 500 Companies Use on Their Websites?
Business Communication Quarterly, 76(2), 155 - 171, (2013)
27 Pages Posted: 26 Oct 2016
Date Written: 2013
This paper examines website headings used by Fortune 500 companies in their efforts to inform stakeholders about corporate social responsibility (CSR). Instead of using “Corporate Social Responsibility” as a heading, companies often utilize specific terms to identify various CSR initiatives. The purpose of this paper is to identify common CSR-related headings that are currently used on Fortune 500 company websites. Data was collected from all Fortune 500 company websites. The websites were further analyzed according to manufacturing, retailing, and service industry. Interesting similarities and differences were found. This study provides guidance on articulating CSR-related activities to consumers, employees, and stakeholders.
Keywords: Corporate social responsibility, corporate communication, company websites, public relations
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