Abstract

https://ssrn.com/abstract=2862174
 


 



The Strategic Potential of Community-Based Hybrid Models: The Case of Global Business Services in Africa


Stephan Manning


University of Massachusetts at Boston - College of Management

Chacko George Kannothra


University of Massachusetts Boston - College of Management

Nichole Wissman-Weber


University of Massachusetts Boston

November 1, 2016

Global Strategy Journal, 2017, Forthcoming.

Abstract:     
As a latecomer economy, Africa faces persistent difficulties with catching up in global markets. This study examines the strategic potential of community-based hybrid models, which balance market profitability with social impact in local communities. Focusing on the global business services industry in Kenya and South Africa, and the practice of ‘impact sourcing’ – hiring and training of disadvantaged staff servicing business clients – we find that while regular providers struggle to compete with global peers, hybrid model adopters manage to access underutilized labor pools through community organizations, and target less competitive niche client markets. We further identify key industry, institutional and firm-level factors that affect hybrid model adoption. Findings have important implications for research on catch-processes in latecomer economies, hybrid models and global business services.

Number of Pages in PDF File: 48

Keywords: Outsourcing, Sub-Saharan Africa, impact sourcing, hybrid organizations, local communities

JEL Classification: J23, J24, J44, J31, M51, M53, M54, L14, L21, L22, L24, L84, O14, R11, P45, P48, F59, F21, F22, F23


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Date posted: November 1, 2016 ; Last revised: January 8, 2017

Suggested Citation

Manning, Stephan and Kannothra, Chacko George and Wissman-Weber, Nichole, The Strategic Potential of Community-Based Hybrid Models: The Case of Global Business Services in Africa (November 1, 2016). Global Strategy Journal, 2017, Forthcoming.. Available at SSRN: https://ssrn.com/abstract=2862174

Contact Information

Stephan Manning (Contact Author)
University of Massachusetts at Boston - College of Management ( email )
100 Morrissey Blvd
Boston, MA 02125
United States
Chacko George Kannothra
University of Massachusetts Boston - College of Management ( email )
Boston, MA
United States
Nichole Wissman-Weber
University of Massachusetts Boston ( email )
100 William T Morrissey Blvd
Boston, MA 02125
United States
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