Exercising Due Diligence in Studies of Duration of Competitive Advantage Due to Emerging Technology Adoption

20 Pages Posted: 2 Nov 2016

See all articles by Theophanis C. Stratopoulos

Theophanis C. Stratopoulos

University of Waterloo - School of Accounting and Finance

Date Written: November 1, 2016

Abstract

The study proposes a due diligence process for future studies aiming to investigate the duration of competitive advantage due to emerging technology adoption. The proposed process is based on the premise that predictions related to the rate of adoption of technologies and the time it would take before the technology has been adopted by the average potential adopting firm technology is still a potential source of competitive advantage would be useful for IT business value researchers. Providing a comparison based on two technologies (ERP and e-commerce) the study provides the following three recommendations for researchers interested in productivity and financial performance related payoffs due to emerging technology adoption: Apply the resource based view analysis on the emerging technology to see if it is worth exploring duration of competitive advantage. Leverage Stratopoulos (2016) to develop an a priori testable benchmark duration. Contrast adopters with matched sample of non-adopters or late adopters to establish a duration advantage.

Keywords: Emerging Technology, Technology Adoption, Hype-Cycle, Resource-Based View, Sustained Competitive Advantage, Productivity Paradox

JEL Classification: M15

Suggested Citation

Stratopoulos, Theophanis C., Exercising Due Diligence in Studies of Duration of Competitive Advantage Due to Emerging Technology Adoption (November 1, 2016). Available at SSRN: https://ssrn.com/abstract=2862502 or http://dx.doi.org/10.2139/ssrn.2862502

Theophanis C. Stratopoulos (Contact Author)

University of Waterloo - School of Accounting and Finance ( email )

200 University Avenue West
Waterloo, Ontario N2L 3G1 N2L 3G1
Canada
519-888-4567 x35943 (Phone)

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