Goal Bracketing and Self-Control

54 Pages Posted: 5 Nov 2016 Last revised: 22 Jun 2022

See all articles by Alice Hsiaw

Alice Hsiaw

Brandeis University - International Business School

Date Written: April 11, 2016


This paper studies the role of goal bracketing to attenuate time inconsistency. When setting non-binding goals for a multi-stage project, an agent must also decide how and when to evaluate himself against such goals. In particular, he can bracket broadly by setting an aggregate goal for the entire project, or narrowly by setting incremental goals for individual stages. In the presence of loss aversion and noisy observation of payoff processes, this decision involves a trade-off between motivation and comparative disutility due to ex-ante outcome uncertainty. Narrow goal bracketing can be used as an instrument to counteract the self-control problem, while broad goal bracketing can itself generate apparently erroneous behavior such as the sunk cost fallacy and coasting. The sequential nature of decision-making introduces a differential reaction to observational noise based on its timing, which determines the optimal bracketing choice.

Keywords: choice bracketing, mental accounting, goal-setting, reference dependence, self-control, quasi-hyperbolic discounting

JEL Classification: D81, D91, D14, D03

Suggested Citation

Hsiaw, Alice, Goal Bracketing and Self-Control (April 11, 2016). Games and Economic Behavior, Vol. 111, 2018, Available at SSRN: https://ssrn.com/abstract=2864575 or http://dx.doi.org/10.2139/ssrn.2864575

Alice Hsiaw (Contact Author)

Brandeis University - International Business School ( email )

Mailstop 32
Waltham, MA 02454-9110
United States

HOME PAGE: http://people.brandeis.edu/~ahsiaw/

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