Exposition on Eye Movements in Managerial Decision

International Conference on Cross Cultural Dimension of Management Dept of Business Administration, Berhampur University 24 – 25 Nov 2016, India, Forthcoming

9 Pages Posted: 7 Nov 2016

See all articles by Jyoti Satpathy

Jyoti Satpathy

University of Petroleum and Energy Studies

Adyasha Das

Indian Institute of Tourism and Travel Management

Sandhya Das

Berhampur University

Date Written: November 6, 2016

Abstract

Exploration on Managerial decision making has extended from Managerial decision behaviourist approach to cognitive approach that focuses on decision processes that ensue prior to response. In neural computational simulations, each Managerial decision during decision task is represented by node of neural activity. Decision related neural activity has components of intensification of activity and decision inception for neural activity to overcome for decision to be completed. One way to investigate computational Managerial decision making is to scan positioning of Managerial decision behaviour leading to judgment point. Eye movements are central measure of Managerial decision. Eye movements are indissolubly linked to optical consideration as both are prime tools for choosing stimulating shares of chromatic prospects for enriched perceptual and rational processing. Investigating eye movements is expedient in providing evidence of orientation of Managerial decision Managerial decision behaviour replicating computational decision during decision formation. Role of eye movements, intentional or reflex, help in gaining, possessing and tracing visual inducements, during Managerial decision formation is not entirely clear. Current proof suggests that orientation of eye movement itself may not be an essential constituent. Rather, it can be as a result of intensification in contact to incitement as an e influential factor in Managerial decision formation. Purpose of present scholarship is to survey foregoing conclusions that eye movements have contributory stimulus on Managerial decision formation in a rational fashion. We review experiential studies that employ eye movement monitoring as process tracing and tracking method with gazing in Managerial decision-making research. Using Kowlerian Model, we present an investigation that explains experimental methods and analysis with contemporary eye tracking savoir-faire. This paper countenances a specific hypothesis about role of eye movements in Managerial decision Managerial decision; understanding how eye movements are premeditated, carried out notwithstanding recurrent vicissitudes in optical assortment that eye movement harvest. One major effort is understanding how should Managers’ decide, deal with risks and uncertainties, create options better than originally available, potential responses to problems and evaluate strengths and weaknesses of each prospective action using apparatus of eye tracking/tracing and gazing.

Keywords: Decision Making, Eye Movement, Kowlerian Model, Tracking Method and Gazing

Suggested Citation

Satpathy, Jyoti and Das, Adyasha and Das, Sandhya, Exposition on Eye Movements in Managerial Decision (November 6, 2016). International Conference on Cross Cultural Dimension of Management Dept of Business Administration, Berhampur University 24 – 25 Nov 2016, India, Forthcoming . Available at SSRN: https://ssrn.com/abstract=2865351 or http://dx.doi.org/10.2139/ssrn.2865351

Jyoti Satpathy (Contact Author)

University of Petroleum and Energy Studies ( email )

Sela Qui
Dehradun
Dehradun, 248007
India
06742382008 (Phone)

Adyasha Das

Indian Institute of Tourism and Travel Management ( email )

Gwalior, Madhya Pradesh
India

Sandhya Das

Berhampur University ( email )

Ganjam Odisha
Berhampur, Orissa
India

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