Role of Big Data and Predictive Analytics

International Journal of Automation and Logistics, Vol. 2(4): 307-331 (Inderscience Publ., UK; Google Scholar, ProQuest, Inspec, Cabell’s), 2016

Posted: 11 Nov 2016 Last revised: 7 Dec 2016

See all articles by Shirish Jeble

Shirish Jeble

IBS Business School - IBS Pune

Sneha Kumari

Symbiosis International University - Symbiosis Centre for Research and Innovation

Yogesh Patil

Symbiosis International (Deemed University), Pune, India

Date Written: November 10, 2016

Abstract

Big data has emerged as an important area of interest pertaining to the study and research of practitioners and academicians. The exponential growth of data is fuelled by the exponential growth of various internet and digital devices. Advancement in technology has made it economically feasible to store and analyse huge amounts of data. Big data is a juxtaposition of structured, semi-structured and unstructured real time data originating from a variety of sources. Predictive analytics provides the methodology in tapping intelligence from large data sets. Many visionary companies such as Google, Amazon, etc. have realised the potential of big data and analytics in gaining competitive advantage. These techniques provide several opportunities like discovering patterns or better optimisation algorithms. Managing and analysing big data also constitutes a few challenges – namely size, quality, reliability and completeness of data. This paper provides an extensive review of literature on big data and predictive analytics. It gives the reader details of the fundamental concepts in this emerging field. Finally, we conclude with the findings of our study and have outlined future research directions in this field.

Keywords: Big Data; Big Data and Analytics; Data Science; Predictive Analytics; Advanced Analytics; Social Media Analytics

Suggested Citation

Jeble, Shirish and Kumari, Sneha and Patil, Yogesh, Role of Big Data and Predictive Analytics (November 10, 2016). International Journal of Automation and Logistics, Vol. 2(4): 307-331 (Inderscience Publ., UK; Google Scholar, ProQuest, Inspec, Cabell’s), 2016. Available at SSRN: https://ssrn.com/abstract=2867311

Shirish Jeble

IBS Business School - IBS Pune ( email )

Survey # 174/175, DSK Sundeban Business Hub 1
Opp. DSK Toyota Showroom, Hadapsar
Pune, Maharashtra 411028
India

Sneha Kumari

Symbiosis International University - Symbiosis Centre for Research and Innovation ( email )

Maharashtra, 412115
India

Yogesh Patil (Contact Author)

Symbiosis International (Deemed University), Pune, India ( email )

Lavale (Hill top)
Gram: Lavale, Tal: Mulshi, Dist: Pune
Pune, Maharashtra 412115
India

HOME PAGE: http://https://siu.edu.in/research.php

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