Core Changes in the Usage of Sales Promotion in the Context of Knowledge-Based Economy
Management of Organizations: Systematic Research, 35
13 Pages Posted: 11 Nov 2016
Date Written: November 11, 2016
In this article the authors review three stages of Sales Promotion (SP) in Lithuanian retail market, with special emphasis on the present - SP usage in manufacturing/service economy and the future - knowledge-based economy. At many retail organizations marketing managers now routinely use traditional SP methods and tools to attract customers to buy goods. Authors propose a new approach to sales promotion and suggest some decisions which can be made in the future.
Keywords: sales promotion, customer loyalty
JEL Classification: M31, M39
Suggested Citation: Suggested Citation