How the Direct Selling Industry Lobby Influenced the Consumer Rights Directive a Case Study on the Impact of Lobbying on EU Law
MAASTRICHT EUROPEAN PRIVATE LAW INSTITUTE WORKING PAPER No. 2016/07
55 Pages Posted: 21 Nov 2016 Last revised: 9 Dec 2016
Date Written: November 18, 2016
Aimed at the enhancement of lobbying transparency, this paper is a case-study about the impact of the direct selling industry’s advocacy in relation to the Consumer Rights Directive. The study describes the industry lobby’s principal objectives concerning the revision of the European consumer acquis in detail and explores the efficiency thereof through the investigation into the extent to which the industry’s strategic interests have been translated into binding norms.
Keywords: Consumer Rights Directive, lobbying, direct selling, doorstep selling, consumer law, multi-level marketing, off-premises contracts
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