Maruyama Mindscapes, Myers-Briggs Type Indicators and Cultural Agency Mindset Types

23 Pages Posted: 22 Nov 2016

See all articles by Maurice Yolles

Maurice Yolles

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)

Gerhard Fink

Dept of International Business and Trade

Date Written: November 20, 2016

Abstract

In this paper we introduce the concept of the normative personality bedded on ideas from psychology and social psychology develop, and explains how it can be effectively characterised. There are a variety of approaches that attempt to represent personality types, but few have any substantive theory, and even fewer adopt an epistemic basis. It is explained that one of the more powerful ways of identifying personality types is through Maruyama’s Mindscape theory, a little known but powerful epistemic approach that can anticipate an agency’s patterns of behaviour and demands. It is also a construct from which coherent sets of behavioural mind-sets can emerge, though its major drawback is its lack of generic transparency. From the principles of Mindscape theory, this paper then develops Mindset theory. This has generic transparency, extends personality types beyond the capacity of Mindscape theory, and is derived from a well-endowed empirical base. Mindset Theory is based on the Sagiv-Schwartz (2007) cultural values study from which 8 Mindset types are generated that individually or in combination can characterise personality and anticipate behaviour. Mindset theory is also superior to other personality the Myers-Briggs Type Inventory schema since it has a well-developed theory, is empistemically based, and establishes a means by which patterns of behaviour can be anticipated.

Keywords: Mindsets, Mindscapes, Normative personality, Personality Type. Patterns of behaviour

Suggested Citation

Yolles, Maurice and Fink, Gerhard, Maruyama Mindscapes, Myers-Briggs Type Indicators and Cultural Agency Mindset Types (November 20, 2016). Available at SSRN: https://ssrn.com/abstract=2873082 or http://dx.doi.org/10.2139/ssrn.2873082

Maurice Yolles (Contact Author)

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K) ( email )

Liverpool John Moores University
Liverpool
United Kingdom

Gerhard Fink

Dept of International Business and Trade ( email )

Welthandelsplatz 1, Building D1
Wien, 1020
Austria
+43/1/313364331 (Phone)

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