Featuring People in Ads (2016 Edition)
Advertising & Marketing Law: Cases and Materials (2016 edition), a casebook by Rebecca Tushnet and Eric Goldman
77 Pages Posted: 29 Nov 2016 Last revised: 16 Mar 2017
Date Written: October 1, 2016
This is a book chapter from the 2016 edition of Advertising & Marketing Law: Cases and Materials, a casebook by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.
Keywords: privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial
JEL Classification: M3, K20
Suggested Citation: Suggested Citation