Featuring People in Ads (2016 Edition)

Advertising & Marketing Law: Cases and Materials (2016 edition), a casebook by Rebecca Tushnet and Eric Goldman

Santa Clara Univ. Legal Studies Research Paper No. 1-17

77 Pages Posted: 29 Nov 2016 Last revised: 16 Mar 2017

See all articles by Eric Goldman

Eric Goldman

Santa Clara University - School of Law

Rebecca Tushnet

Harvard Law School

Date Written: October 1, 2016

Abstract

This is a book chapter from the 2016 edition of Advertising & Marketing Law: Cases and Materials, a casebook by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.

Keywords: privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial

JEL Classification: M3, K20

Suggested Citation

Goldman, Eric and Tushnet, Rebecca, Featuring People in Ads (2016 Edition) (October 1, 2016). Advertising & Marketing Law: Cases and Materials (2016 edition), a casebook by Rebecca Tushnet and Eric Goldman; Santa Clara Univ. Legal Studies Research Paper No. 1-17. Available at SSRN: https://ssrn.com/abstract=2874618

Eric Goldman (Contact Author)

Santa Clara University - School of Law ( email )

500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4369 (Phone)

HOME PAGE: http://www.ericgoldman.org

Rebecca Tushnet

Harvard Law School ( email )

Cambridge, MA
United States

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