Neuro - Geometry in Managerial Decision Dynamics
Forthcoming, International Conference on Emerging Trends in Management and Technology 2016 (ICETMT-2016), 23rd & 24th December 2016, MIT School of Management, Pune in collaboration with Savitribai Phule Pune University, India
10 Pages Posted: 29 Nov 2016
Date Written: November 28, 2016
New brain imaging technologies have motivated neuromanagerial studies of internal order of mind. We are only at beginning of an enterprise. Its promise suggests a fundamental change in how we think, observe and model decision in context. Brain absorbs information, recognises and frames problematic situations towards appropriate responses. Decision-making in neuromanagement is based on complexly interlinked imaging technologies with links to bandwidth of human decision. Manager often fail to design ‘rational’ decisions. Processes by which Managers reach decisions embody conflicting tenets. Question is how Manager makes decisions. How are decisions carried out in brain? Interest is on assumptions, beliefs, habits and tactics that Manager uses to make decisions. How do parts of brain govern decision-making, coordinate, face obscurity and engage in strategic simplification while deciding? What happens in brain or is activated? Is study of decision-making geometry via neuromanagement relevant? What are the limits? How does previous experience alter behaviour? There are unsolved problems in (managerial) cognition. What are the general implications? Managerial cognition plays a role. Sensing is as an important aspect and there is evidence of how evolutionary patterns are shaped by beliefs and attention allocation. How does Manager decide in state of VUCA (Uncertainty, Vulnerability, Complexity and Ambiguity? In this, neuromanagement seeks to explain decision-making, ability to process alternatives and choose optimal course of action. It studies how management behaviour shape understanding of brain and guide coherent brain geometry towards decision-making? This paper attempts to explore above phenomenon to put forward a model for neuro-management decision, in which interaction are addressed through measurements of brain activity. Attempt is to model decision-making linking neuro-management of decision behaviour. This provides conceptual geometry for conducting neuro (managerial) research at intersection of neuro (managerial) science, raises a few fundamental issues and offer solution through measurements of brain activity at management levels of analysis.
Keywords: Cognitive Neuromanagement, Brain Imaging, Coherent Brain Dynamics, VUCA, fMRI, BOLD, EEG, ECG
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