We Are the Champions! Leadership, Partnership and Championship as Drivers for Animal Ethics the Western Food Industry

17 Pages Posted: 30 Nov 2016

See all articles by Monique Janssens

Monique Janssens

Erasmus University Rotterdam (EUR), Rotterdam School of Management (RSM)

Floryt Wesel

Utrecht University - Department of Methodology & Statistics

Date Written: November 28, 2016

Abstract

This paper explains differing company positions on animal ethics, using a qualitative study of drivers and challenges of animal ethics in large Western-Europe-based food companies. This is done through in-depth interviews with managers who are responsible for animal welfare policy. We present a model for explaining differences between companies, expressing that ‘leadership’, ‘partnership’, and ‘championship’ are crucial to a positive change for animals. By strengthening these phenomena, all stakeholders can accelerate the change toward a more widely felt corporate responsibility towards animals.

Keywords: CSR, Business Ethics, Animal Ethics, Animal Welfare, Responsibility, Managers, Ethics, Leadership, Partnership

JEL Classification: M5

Suggested Citation

Janssens, Monique and Wesel, Floryt, We Are the Champions! Leadership, Partnership and Championship as Drivers for Animal Ethics the Western Food Industry (November 28, 2016). Available at SSRN: https://ssrn.com/abstract=2876638 or http://dx.doi.org/10.2139/ssrn.2876638

Monique Janssens (Contact Author)

Erasmus University Rotterdam (EUR), Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Floryt Wesel

Utrecht University - Department of Methodology & Statistics ( email )

Heidelberglaan 8
Utrecht, 3584
Netherlands

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