Advancing the Sustainable Tourism Agenda Through Strategic CSR Perspectives

Camilleri M.A. (2013) Advancing the Sustainable Tourism Agenda through Strategic CSR perspectives. Tourism Planning and Development. 11 (1), 42-56. Taylor and Francis

29 Pages Posted: 2 Feb 2017

See all articles by Mark Anthony Camilleri

Mark Anthony Camilleri

University of Malta; University of Edinburgh

Date Written: October 31, 2013

Abstract

This paper links the corporate social responsibility (CSR) paradigms to the sustainability agenda. The objective is to sharpen the strategic base of responsible behaviour in tourism enterprises. The design follows a comprehensive literature review about sustainable tourism from a hospitality industry perspective. Theoretical underpinnings suggest that the tourism and hospitality industries are continuously witnessing changing attitudes on the part of both the consumers and the enterprises. This contribution provides some details about the sustainability agenda as it explains how it emerged following Brundtland's report. Afterwards, it identifies key contributors who raised the issue of sustainable tourism as well as CSR policies, including inter-governmental committees and non-governmental organisations. It is believed that synergistic and shared value approaches are relatively straightforward and uncomplicated. Therefore, such notions are more easily taken up by academics or by tourism and hospitality stakeholders. There is continuous discourse in many international fora, conferences, seminars and colloquia about sustainable tourism, responsible behaviour and the related subjects. However, the discussions are usually characterised by presentation of theories which define the concepts, rather than being practical workshops which identify the business case and how to trigger active participation in the tourism industry. Relevant literature indicates that value-driven approaches focus on improving tourism and hospitality business performance through effective and efficient practices in their workplace environments. This contribution suggests that long-term sustainability can be reached if industry practitioners successfully address their societal and community deficits.

Keywords: business, management, sustainability, strategy, tourism, corporate social responsibility, creating shared value

JEL Classification: M1, M14, M3, M38, Q56, Q58

Suggested Citation

Camilleri, Mark, Advancing the Sustainable Tourism Agenda Through Strategic CSR Perspectives (October 31, 2013). Camilleri M.A. (2013) Advancing the Sustainable Tourism Agenda through Strategic CSR perspectives. Tourism Planning and Development. 11 (1), 42-56. Taylor and Francis . Available at SSRN: https://ssrn.com/abstract=2877223

Mark Camilleri (Contact Author)

University of Malta ( email )

Department of Corporate Communication,
Faculty of Media and Knowledge Sciences
Msida, MSD2080
Malta
79314808 (Phone)

HOME PAGE: http://https://www.um.edu.mt/profile/markacamilleri

University of Edinburgh

27 Buccheluech Place,
The Business School
Edinburgh, Scotland EH8 9JS
United Kingdom

Register to save articles to
your library

Register

Paper statistics

Downloads
41
Abstract Views
326
PlumX Metrics