Responsible Tourism that Creates Shared Value Among Stakeholders
Tourism Planning and Development, Vol. 13(2), p. 219-235, DOI:10.1080/21568316.2015.1074100, 2015
24 Pages Posted: 3 Dec 2016
Date Written: September 1, 2015
This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured interview questions to discover the tourism and hospitality owner–managers’ ethos for responsible tourism. Secondly, telephone interviews were carried out with tourism regulatory officials. The findings have revealed that discretionary spending in socially and environmentally sound, responsible policies and initiatives can create shared value among tourism enterprises and their stakeholders. In a nutshell, this paper indicates that responsible tourism led to improved relationships with social and regulatory stakeholders, effective human resources management, better market standing, operational efficiencies and cost savings, along with other benefits.
Keywords: Business, Tourism, Management, Responsible Management, Responsible Tourism, Sustainable Tourism, Environmental Sustainability, Corporate Social Responsibility, Human Resources Management
JEL Classification: M0, M1, M10, M12, M14, M3, M31, M38, M50, M53
Suggested Citation: Suggested Citation