Responsible Tourism that Creates Shared Value Among Stakeholders

Tourism Planning and Development, Vol. 13(2), p. 219-235, DOI:10.1080/21568316.2015.1074100, 2015

24 Pages Posted: 3 Dec 2016

See all articles by Mark Anthony Camilleri

Mark Anthony Camilleri

University of Malta; University of Edinburgh

Date Written: September 1, 2015

Abstract

This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured interview questions to discover the tourism and hospitality owner–managers’ ethos for responsible tourism. Secondly, telephone interviews were carried out with tourism regulatory officials. The findings have revealed that discretionary spending in socially and environmentally sound, responsible policies and initiatives can create shared value among tourism enterprises and their stakeholders. In a nutshell, this paper indicates that responsible tourism led to improved relationships with social and regulatory stakeholders, effective human resources management, better market standing, operational efficiencies and cost savings, along with other benefits.

Keywords: Business, Tourism, Management, Responsible Management, Responsible Tourism, Sustainable Tourism, Environmental Sustainability, Corporate Social Responsibility, Human Resources Management

JEL Classification: M0, M1, M10, M12, M14, M3, M31, M38, M50, M53

Suggested Citation

Camilleri, Mark, Responsible Tourism that Creates Shared Value Among Stakeholders (September 1, 2015). Tourism Planning and Development, Vol. 13(2), p. 219-235, DOI:10.1080/21568316.2015.1074100, 2015. Available at SSRN: https://ssrn.com/abstract=2877280

Mark Camilleri (Contact Author)

University of Malta ( email )

Department of Corporate Communication,
Faculty of Media and Knowledge Sciences
Msida, MSD2080
Malta
79314808 (Phone)

HOME PAGE: http://https://www.um.edu.mt/profile/markacamilleri

University of Edinburgh

27 Buccheluech Place,
The Business School
Edinburgh, Scotland EH8 9JS
United Kingdom

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