Campaign Communication: Qualitative Analysis of the Role of Mass Media and Communication in Interpersonal in Distributed Messages Electricity Energy Conservation
15 Pages Posted: 2 Dec 2016
Date Written: November 30, 2016
A focus group discussion conducted in residences in DKI Jakarta and surrounding is carried out to clarify ten statements in detail: 1) The importance of lifestyle save energy (green energy), mainly electric energy to reduce carbon pollution; 2) The need for maintenance of electrical networks and power stations with routine; 3) The need for legislation workforce that PLN to public entities of the company/corporation electricity supply; 4) Subsidies on electricity rates for customers of medium and poor households; 5) The need for a national workforce policy; 6) Awareness customers will pay electricity bills every month will support the distribution of electricity; 7) The importance of government policies that are closely related to the sustainability of primary energy needs ketenagaelektrikan sector; 8) The importance of diversifying energy PLN to reduce the risk of running out of supplies of primary energy for power stations; 9) The importance of electrical energy campaign that explained the pre-paid voucher system; 10) The importance of a professional task force for the PLN as a provider of electricity. It is revealed in the findings that the mass media and interpersonal communication play a role in disseminating information related to the campaign in the community. Both of these elements are mutually reinforcing in line with the assumptions of the two stages communication. The research will be done according to our understanding of the target response to the information distributed by other media such as the Internet and so on to understand more about the influence of media on receipt of a message.
Keywords: Demand Side Management, Campaign Communication, Electricity-Savings, Indonesia
JEL Classification: Z10
Suggested Citation: Suggested Citation