A Case Study of Media-Industry in Odisha, India: Productivity Issues and Scope of e-Marketing
Conference Proceeding, ASEM, USA-2013
6 Pages Posted: 3 Dec 2016
Date Written: October 4, 2013
Media-industry is an important sector for any country, mostly because of its role as an indicator of its socioeconomic development. It applies to most developing nations and its regional states. Odisha continues to stay as one of the backward states of India on many fronts. Economy, education and entrepreneurship are some of the areas where still there is enough scope for improvement. The present case-study takes a stock of the print-media in Odisha (India) and reviews its growth and productivity issues, as an independent industry.
How the print-media is doing in Odisha now? What is the role of marketing in general, and e-marketing in particular, for this print media? What is future of print-media in this electronic age? Is the industry fully geared-up to take the advantage of e-marketing?
The present paper analyses various factors those affect this industry and attempts to suggest a few marketing strategies.
Keywords: Productivity, Print-Media, e-Marketing, Case-Study-Method
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