A Case Study of Media-Industry in Odisha, India: Productivity Issues and Scope of e-Marketing

Conference Proceeding, ASEM, USA-2013

6 Pages Posted: 3 Dec 2016

See all articles by Rabi Subudhi

Rabi Subudhi

KIIT University - School of Management; KIIT University; KIIT University - School of Management

Date Written: October 4, 2013

Abstract

Media-industry is an important sector for any country, mostly because of its role as an indicator of its socioeconomic development. It applies to most developing nations and its regional states. Odisha continues to stay as one of the backward states of India on many fronts. Economy, education and entrepreneurship are some of the areas where still there is enough scope for improvement. The present case-study takes a stock of the print-media in Odisha (India) and reviews its growth and productivity issues, as an independent industry.

How the print-media is doing in Odisha now? What is the role of marketing in general, and e-marketing in particular, for this print media? What is future of print-media in this electronic age? Is the industry fully geared-up to take the advantage of e-marketing?

The present paper analyses various factors those affect this industry and attempts to suggest a few marketing strategies.

Keywords: Productivity, Print-Media, e-Marketing, Case-Study-Method

Suggested Citation

Subudhi, Rabi, A Case Study of Media-Industry in Odisha, India: Productivity Issues and Scope of e-Marketing (October 4, 2013). Conference Proceeding, ASEM, USA-2013. Available at SSRN: https://ssrn.com/abstract=2877694

Rabi Subudhi (Contact Author)

KIIT University - School of Management ( email )

Campus - 7
KIIT
Bhubaneswar, Odisha 751024
India
91-674-2725713 (Phone)
91-674-2725278 (Fax)

HOME PAGE: http://www.ksom.ac.in

KIIT University ( email )

Bhubaneswar, Orissa 751024
India
916742725713 (Phone)
916742725378 (Fax)

HOME PAGE: http://www.kiit.ac.in

KIIT University - School of Management ( email )

Campus 7, KIIT School of Management
KIIT University
Bhubaneswar, OR Odisha 751024
India

HOME PAGE: http://www.ksom.ac.in

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