Awareness in Innovators: From ‘Outside the Box’ to ‘Inside the Bubble’
Journal of Global Entrepreneurship Research, 6(1), 1-9, DOI: 10.1186/s40497-016-0058-7
9 Pages Posted: 3 Dec 2016
Date Written: November 21, 2016
Innovation is sometimes perceived as a linear and sequential process, and at other times as multidimensional. Based on the common thread of ‘awareness’ that grounds many theories on innovation, we analyze the idea that a flexible informational awareness accounts for both perceptions within the same overall innovation strategy. To show this, we propose using a simple theoretical setup that yields an intuitive and tractable visualization - in the form of thought bubbles - for the process of innovation. We discuss the application of this visualization to the process of idea search and to the types of knowledge commons.
Keywords: Innovation, Knowledge Commons, Ideas, Thought Bubbles
JEL Classification: 03
Suggested Citation: Suggested Citation