Awareness in Innovators: From ‘Outside the Box’ to ‘Inside the Bubble’

Journal of Global Entrepreneurship Research, 6(1), 1-9, DOI: 10.1186/s40497-016-0058-7

9 Pages Posted: 3 Dec 2016

Date Written: November 21, 2016

Abstract

Innovation is sometimes perceived as a linear and sequential process, and at other times as multidimensional. Based on the common thread of ‘awareness’ that grounds many theories on innovation, we analyze the idea that a flexible informational awareness accounts for both perceptions within the same overall innovation strategy. To show this, we propose using a simple theoretical setup that yields an intuitive and tractable visualization - in the form of thought bubbles - for the process of innovation. We discuss the application of this visualization to the process of idea search and to the types of knowledge commons.

Keywords: Innovation, Knowledge Commons, Ideas, Thought Bubbles

JEL Classification: 03

Suggested Citation

Goorha, Prateek and Potts, Jason, Awareness in Innovators: From ‘Outside the Box’ to ‘Inside the Bubble’ (November 21, 2016). Journal of Global Entrepreneurship Research, 6(1), 1-9, DOI: 10.1186/s40497-016-0058-7. Available at SSRN: https://ssrn.com/abstract=2879407

Prateek Goorha (Contact Author)

Independent ( email )

No Address Available

Jason Potts

RMIT University ( email )

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