The Strategy Configuration of Chinese SMEs

Journal of Enterprising Culture 19 (03), 229-259, (2011)

39 Pages Posted: 8 Dec 2016

See all articles by Zhi Tang

Zhi Tang

Rochester Institute of Technology (RIT)

Clyde Eiríkur Hull

Rochester Institute of Technology (RIT) - Saunders College of Business

Date Written: November 1, 2011

Abstract

This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively on one strategy, we hypothesize that when a strategy configuration is composed of multiple prioritized and related strategies, organizational effectiveness will be improved. Data collected from 133 small and medium-sized Chinese SMEs verified our hypotheses. The implications of our study for Chinese SMEs, China’s policy makers, and overseas investors are discussed.

Keywords: Strategy configuration, China, small and medium-sized enterprises, SME, organizational effectiveness

Suggested Citation

Tang, Zhi and Hull, Clyde Eiríkur, The Strategy Configuration of Chinese SMEs (November 1, 2011). Journal of Enterprising Culture 19 (03), 229-259, (2011), Available at SSRN: https://ssrn.com/abstract=2882152

Zhi Tang

Rochester Institute of Technology (RIT) ( email )

Rochester, NY 14623
United States

Clyde Eiríkur Hull (Contact Author)

Rochester Institute of Technology (RIT) - Saunders College of Business ( email )

105 Lomb Memorial Dr.
Rochester, NY 14623
United States

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
21
Abstract Views
150
PlumX Metrics