The Strategy Configuration of Chinese SMEs
Journal of Enterprising Culture 19 (03), 229-259, (2011)
39 Pages Posted: 8 Dec 2016
Date Written: November 1, 2011
This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively on one strategy, we hypothesize that when a strategy configuration is composed of multiple prioritized and related strategies, organizational effectiveness will be improved. Data collected from 133 small and medium-sized Chinese SMEs verified our hypotheses. The implications of our study for Chinese SMEs, China’s policy makers, and overseas investors are discussed.
Keywords: Strategy configuration, China, small and medium-sized enterprises, SME, organizational effectiveness
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