Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship

International Journal of Networking and Virtual Organisations 4 (3), 290-303, (2007)

24 Pages Posted: 8 Dec 2016

See all articles by Clyde Eiríkur Hull

Clyde Eiríkur Hull

Rochester Institute of Technology (RIT) - Saunders College of Business

Yu-Ting Caisy Hung

National University of Singapore (NUS) - Department of Information Systems

Neil Hair

Rochester Institute of Technology (RIT) - Department of Management, Marketing, and International Business

Victor Perotti

Rochester Institute of Technology (RIT) - Department of Decision Sciences and Management Information Systems

Richard Demartino

Rochester Institute of Technology (RIT)

Date Written: January 1, 2007

Abstract

As more companies start doing digital business, the question of how starting a digital venture differs from starting a traditional venture grows more important. We present a framework of digital entrepreneurship that includes a typology of new digital ventures – mild, moderate, and extreme – the characteristics of each type of new digital venture and a discussion of how those characteristics shape the success factors of each type of venture. Specific issues addressed include digital or virtual products and services, digital or virtual workplaces, and the effects of relying on Computer-Mediated Communication (CMC)

Keywords: entrepreneurship, digital entrepreneurship, digital opportunities, typologies, virtual organizations, computer-mediated communication, CMC, virtual teams, e-business, electronic business, e-commerce, electronic commerce, virtual enterprise

Suggested Citation

Hull, Clyde Eiríkur and Caisy Hung, Yu-Ting and Hair, Neil and Perotti, Victor and Demartino, Richard, Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship (January 1, 2007). International Journal of Networking and Virtual Organisations 4 (3), 290-303, (2007), Available at SSRN: https://ssrn.com/abstract=2882175

Clyde Eiríkur Hull (Contact Author)

Rochester Institute of Technology (RIT) - Saunders College of Business ( email )

105 Lomb Memorial Dr.
Rochester, NY 14623
United States

Yu-Ting Caisy Hung

National University of Singapore (NUS) - Department of Information Systems

13 Computing Drive
117417
Singapore

Neil Hair

Rochester Institute of Technology (RIT) - Department of Management, Marketing, and International Business

United States

Victor Perotti

Rochester Institute of Technology (RIT) - Department of Decision Sciences and Management Information Systems

United States

Richard Demartino

Rochester Institute of Technology (RIT) ( email )

Rochester, NY 14623
United States

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