The Future of Online News Video

"Digital News Project", ISBN 978-1-907384-21-9

47 Pages Posted: 9 Dec 2016

See all articles by Antonis Kalogeropoulos

Antonis Kalogeropoulos

University of Liverpool - Department of Communication and Media; University of Oxford - Reuters Institute for the Study of Journalism

Federica Cherubini

World Association of Newspapers and News Publishers (WAN-IFRA)

Nic Newman

University of Oxford - Reuters Institute for the Study of Journalism

Date Written: June 29, 2016

Abstract

The last few years have seen an explosion of online video, driven by technical improvements, initiatives from platforms like Facebook, and investment by media companies in new visual storytelling formats. But to what extent are consumers embracing news video? Is this an incremental addition to the digital landscape or another fundamental disruption requiring urgent and immediate action? In this Reuters Institute report, we combine data on video consumption and production from a number of key sources with more than 30 interviews from news organisations across Europe and North America.

So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand. Having said that, interest in video news does increase significantly when there is a big breaking news. We find varying approaches to resourcing and organising online video news production. However, most news organisations are in an experimental phase; they are nervous about the significant investment required, the difficulty of scaling video, and the uncertain path to commercial return.

Keywords: online news video, news video consumption, news video production, news video monetization

Suggested Citation

Kalogeropoulos, Antonis and Cherubini, Federica and Newman, Nic, The Future of Online News Video (June 29, 2016). "Digital News Project", ISBN 978-1-907384-21-9. Available at SSRN: https://ssrn.com/abstract=2882465

Antonis Kalogeropoulos (Contact Author)

University of Liverpool - Department of Communication and Media ( email )

19-23 Abercromby Square
Liverpool, L69 7ZG

University of Oxford - Reuters Institute for the Study of Journalism ( email )

13 Norham Gardens
Oxford, OX2 6PS
United Kingdom

Federica Cherubini

World Association of Newspapers and News Publishers (WAN-IFRA) ( email )

Rotfeder-Ring 11
Frankfurt, 60327
Germany

Nic Newman

University of Oxford - Reuters Institute for the Study of Journalism ( email )

13 Norham Gardens
Oxford, OX2 6PS
United Kingdom

HOME PAGE: http://reutersinstitute.politics.ox.ac.uk/

Register to save articles to
your library

Register

Paper statistics

Downloads
430
Abstract Views
1,279
rank
66,242
PlumX Metrics