49 Pages Posted: 10 Dec 2016
Date Written: December 8, 2016
Using a unique database on social movement boycotts of corporations, we examine how firms alter their political activities in the wake of a reputational threat. We show that boycotts lead to significant reductions in the amount of targets’ political action committee campaign contributions and simultaneous increases in targets’ CEOs’ personal campaign contributions, as well as targets’ lobbying expenditures. We argue that these patterns represent a shift toward more covert forms of political engagement that present new problems for activists and shareholders seeking to monitor corporate political activity.
Keywords: nonmarket strategy, corporate political activity, social movements, disclosure, campaign contributions, lobbying
Suggested Citation: Suggested Citation
McDonnell, Mary-Hunter and Werner, Timothy, Into the Dark: Shifts in Corporate Political Activity after Social Movement Challenges (December 8, 2016). Available at SSRN: https://ssrn.com/abstract=2882949