Procrastination, Deadlines, and Performance: Self-Control by Precommitment

Posted: 7 Dec 2001

See all articles by Dan Ariely

Dan Ariely

Duke University - Fuqua School of Business

Klaus Wertenbroch

INSEAD - Marketing

Date Written: June 2001


Procrastination is all too familiar to most people. People delay writing up their research (so we hear!), repeatedly declare they will start their diets tomorrow, or postpone until next week doing odd jobs around the house. Yet, people also sometimes try to control their procrastination by setting deadlines for themselves. This paper poses three questions: (1) Are people willing to self-impose meaningful (i.e., costly) deadlines to overcome procrastination? (2) Are self-imposed deadlines effective in improving task performance? (3) When self-imposing deadlines, do people set them optimally, for maximum performance enhancement? A set of studies examined these questions experimentally, showing that the answer is "yes" to the first two questions, and "no" to the third. People have self-control problems, they recognize them, and they try to control them by self-imposing costly deadlines. These deadlines help people control procrastination, but they are not as effective as some externally imposed deadlines in improving task performance.

Keywords: Procrastination, Self-control, Intertemporal Choice

JEL Classification: D9

Suggested Citation

Ariely, Dan and Wertenbroch, Klaus, Procrastination, Deadlines, and Performance: Self-Control by Precommitment (June 2001). Available at SSRN:

Dan Ariely (Contact Author)

Duke University - Fuqua School of Business ( email )

Box 90120
Durham, NC 27708-0120
United States
(919) 381-4366 (Phone)

Klaus Wertenbroch

INSEAD - Marketing ( email )

1 Ayer Rajah Ave.
Singapore, 138676


Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics