Social Image and Economic Behavior in the Field: Identifying, Understanding and Shaping Social Pressure

33 Pages Posted: 3 Jan 2017

See all articles by Leonardo Bursztyn

Leonardo Bursztyn

University of Chicago - Department of Economics

Robert Jensen

University of Pennsylvania - The Wharton School

Multiple version iconThere are 2 versions of this paper

Date Written: December 2016

Abstract

Many people care about how they are perceived by those around them. A number of recent field experiments in economics have found that such social image concerns can have powerful effects on a range of behaviors. In this paper, we first review this recent literature aimed at identifying social image concerns or social pressure. We then highlight and discuss two important areas that have been comparatively less well-explored in this literature: understanding social pressure, including the underlying mechanisms, and whether such pressure can be shaped or influenced.

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Suggested Citation

Bursztyn, Leonardo and Jensen, Robert, Social Image and Economic Behavior in the Field: Identifying, Understanding and Shaping Social Pressure (December 2016). NBER Working Paper No. w23013. Available at SSRN: https://ssrn.com/abstract=2892437

Leonardo Bursztyn (Contact Author)

University of Chicago - Department of Economics ( email )

1126 E. 59th St
Chicago, IL 60637
United States

Robert Jensen

University of Pennsylvania - The Wharton School ( email )

3641 Locust Walk
Philadelphia, PA 19104-6365
United States

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