Social Image and Economic Behavior in the Field: Identifying, Understanding and Shaping Social Pressure
33 Pages Posted: 3 Jan 2017
Date Written: December 2016
Many people care about how they are perceived by those around them. A number of recent field experiments in economics have found that such social image concerns can have powerful effects on a range of behaviors. In this paper, we first review this recent literature aimed at identifying social image concerns or social pressure. We then highlight and discuss two important areas that have been comparatively less well-explored in this literature: understanding social pressure, including the underlying mechanisms, and whether such pressure can be shaped or influenced.
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