Employee Engagement through Corporate Social Initiatives: An Intrapreneurship Perspective
Posted: 5 Jan 2017 Last revised: 5 Jul 2018
Date Written: February 21, 2018
Research on corporate social responsibility often assumes that the agency for social engagement lies with top management. We extend this perspective by showing how a corporate social initiative can emerge from the bottom up when an employee – even without formal authority – takes on the role of a “social intrapreneur”. Analysis of one such initiative in a management consulting firm reveals how an intrapreneur managed internal stakeholders through a two-pronged approach: generating enthusiasm among employees by emphasizing the social impact aspect of the initiative, and using this employee interest to make a “business case” for talent management to corporate leaders.
Keywords: Corporate Venturing, Employee Engagement, Corporate Social Responsibility, Corporate Social Initiatives, Social Intrapreneurship
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