Employee Engagement through Corporate Social Initiatives: An Intrapreneurship Perspective

Posted: 5 Jan 2017 Last revised: 5 Jul 2018

Date Written: February 21, 2018

Abstract

Research on corporate social responsibility often assumes that the agency for social engagement lies with top management. We extend this perspective by showing how a corporate social initiative can emerge from the bottom up when an employee – even without formal authority – takes on the role of a “social intrapreneur”. Analysis of one such initiative in a management consulting firm reveals how an intrapreneur managed internal stakeholders through a two-pronged approach: generating enthusiasm among employees by emphasizing the social impact aspect of the initiative, and using this employee interest to make a “business case” for talent management to corporate leaders.

Keywords: Corporate Venturing, Employee Engagement, Corporate Social Responsibility, Corporate Social Initiatives, Social Intrapreneurship

Suggested Citation

Bode, Christiane S. and Singh, Jasjit, Employee Engagement through Corporate Social Initiatives: An Intrapreneurship Perspective (February 21, 2018). INSEAD Working Paper No. 2018/06/STR. Available at SSRN: https://ssrn.com/abstract=2893553 or http://dx.doi.org/10.2139/ssrn.2893553

Christiane S. Bode

Bocconi University ( email )

Via Sarfatti, 25
Milan, MI 20136
Italy

Jasjit Singh (Contact Author)

INSEAD ( email )

Boulevard de Constance
77305 Fontainebleau Cedex
France

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