Costs of Managerial Attention and Activity as a Source of Sticky Prices: Structural Estimates from an Online Market

Abstract

We study price dynamics for computer components sold on a price-comparison website. Our fine-grained data — a year of hourly price data for scores of rival retailers — allow us to estimate a dynamic model of competition, backing out structural estimates of managerial frictions. The estimated frictions are substantial, concentrated in the act of monitoring market conditions rather than entering a new price. We use our model to simulate the counterfactual gains from automated price setting and other managerial changes. Coupled with supporting reduced-form statistical evidence, our analysis provides a window into the process of managerial price setting and the microfoundation of pricing inertia, issues of growing interest in industrial organization and macroeconomics.

Keywords: sticky prices; managerial costs; dynamic structural estimation; ecommerce

JEL Classification: L11, C73, D21, L81