PoW! Using Social Media to Leverage Research Visibility – ‘Pitch of the Week’ Posts in LinkedIn

45 Pages Posted: 6 Jan 2017

See all articles by Robert W. Faff

Robert W. Faff

University of Queensland

Janine Lay

University of Queensland, Business School, Students

Marita Smith

Australian National University (ANU)

Date Written: January 4, 2017

Abstract

“… if I create high quality research, readers and other interested researchers will beat a path to my door”. WRONG. Such an approach worked well in the 19th century and seemingly for much of the 20th century. However, the way of the 21st century is for smart “consumers” of new information to massively filter and strategically skim – and this puts the onus heavily back on the “producers” of research to market their “wares” in clever/honest ways that attract attention and gain visibility. Striving to keep up with the latest trends, the PitchDoctor (first author), has embraced this challenge through a series of “pitch of the week” posts on LinkedIn – focused on the “pitching research” framework of Faff (2015, 2016a). The current paper reviews the PoW series, showcasing a dozen of the more prominent LinkedIn posts.

Keywords: Pitching Research; New Research Ideas; Pitching; Template; Research Proposal; Novice Researcher; PitchDoctor; LinkedIn; Twitter; Research Visibility; Social Media; Pitch of the Week; PoW

JEL Classification: G00; M00; B40; A20; B00; C00; D00; E00; F00; H00; I00; J00; L00; Q00; R00; Z00

Suggested Citation

Faff, Robert W. and Lay, Janine and Smith, Marita, PoW! Using Social Media to Leverage Research Visibility – ‘Pitch of the Week’ Posts in LinkedIn (January 4, 2017). Available at SSRN: https://ssrn.com/abstract=2894069 or http://dx.doi.org/10.2139/ssrn.2894069

Robert W. Faff (Contact Author)

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072
Australia

Janine Lay

University of Queensland, Business School, Students ( email )

St Lucia
Australia

Marita Smith

Australian National University (ANU) ( email )

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