Demonetization in India 2016 -- Mother Tongue Friendly E-Delivery Banking Channels for Cashless Growth

8 Pages Posted: 11 Jan 2017

See all articles by Dr.Dinesh Kumar Gupta

Dr.Dinesh Kumar Gupta

Guru Jambheshwar University of Science and Technology - Department of Business Management

Date Written: January 5, 2017

Abstract

India has a majority percentage of population in rural areas and still in large areas, literary percentage is low in spite of adult education program launched by the government. More and more banks need to address the issues of this less literate segment of society for fast grasping of the alternate delivery channels and use the alternate delivery banking channels with a better perception of security in use of these channels. Demonetization in India 2016 has created enough background to adopt more and more alternate delivery channels. However, the alternate delivery services by the banks in Hindi or mother tongue friendly mode are a welcome step and is likely to give a major thrust in rural India and will ultimately help combating the problems created by demonetization.

Keywords: demonetization, mother tongue friendly banking channels

Suggested Citation

Gupta, Dr.Dinesh Kumar, Demonetization in India 2016 -- Mother Tongue Friendly E-Delivery Banking Channels for Cashless Growth (January 5, 2017). Available at SSRN: https://ssrn.com/abstract=2894129 or http://dx.doi.org/10.2139/ssrn.2894129

Dr.Dinesh Kumar Gupta (Contact Author)

Guru Jambheshwar University of Science and Technology - Department of Business Management ( email )

hisar, haryana 125001
India

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
793
Abstract Views
1,885
rank
34,574
PlumX Metrics