Making Sense of a Blend. A Cognitive-Semiotic Approach to Metaphor

Annual Review of Cognitive Linguistics 3, F. J. Ruiz de Mendoza Ibáñez (ed.), John Benjamins Publishing Company, 2005: pp. 216-249.

35 Pages Posted: 16 Jan 2017

See all articles by Line Brandt

Line Brandt

Independent

Per Aage Brandt

Case Western Reserve University - Department of Cognitive Science

Date Written: 2005

Abstract

In this paper we propose an analysis of the metaphor “This surgeon is a butcher!” discussed in Grady, Oakley & Coulson (1999), introducing it into a mental space framework derived from conceptual metaphor theory (CMT), blending theory (BT) and cognitive semiotics. The method of analysis is to work backwards; we attempt to reconstruct the meaning of the butcher-surgeon metaphor by giving a step-by-step description of the cognition involved in understanding an occurrence of the metaphoric expression, and hypothesize a general framework for analyzing metaphoric blends and other kinds of rhetorically potent integrations of semiotically distinguishable conceptual contents (mental spaces) in expressive blends. It is argued that examples of expressive blends, such as metaphor, need to be accounted for in semiotic terms, since they occur in — intersubjective as well as private — communication, which is essentially semiotic in nature; expressive blends occur as signs and are therefore a natural subject of cognitive semiotics, the study of cognition in semiosis.

Keywords: blending, cognitive semiotics, conceptual integration, mental space, metaphor, reference, relevance, enunciation

Suggested Citation

Brandt, Line and Brandt, Per Aage, Making Sense of a Blend. A Cognitive-Semiotic Approach to Metaphor (2005). Annual Review of Cognitive Linguistics 3, F. J. Ruiz de Mendoza Ibáñez (ed.), John Benjamins Publishing Company, 2005: pp. 216-249.. Available at SSRN: https://ssrn.com/abstract=2898881

Line Brandt (Contact Author)

Independent ( email )

No Address Available

Per Aage Brandt

Case Western Reserve University - Department of Cognitive Science ( email )

10900 Euclid Avenue
Cleveland, OH 44106-7068
United States
216 368 2725 (Phone)

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