Business Models and Growth Modes: Qualitative Research of Polish Online Companies

Wach, K., & Żur, A. (Eds.) (2016). Advancing Research in Entrepreneurship in the Global Context: Conference Proceedings of the 8th ENTRE Conference. Kraków: Cracow University of Economics. ISBN: 978‐83‐65262‐13‐4

16 Pages Posted: 24 Jan 2017

See all articles by Sylwia Sysko-Romanczuk

Sylwia Sysko-Romanczuk

Warsaw University of Technology

Tymoteusz Doligalski

Warsaw School of Economics (SGH)

Date Written: April 7, 2016

Abstract

The purpose of the paper was to identify differences and similarities between business models and growth modes of Polish online companies. Following statistical segmentation five companies were chosen. Companies as the segment representatives were the subject of qualitative research. The analysed companies share some similarities (e.g. contribution to customer efficiency, breadth of choice) and differences (e.g. content management, customer value co‐creation). The identified growth mode is based on entering foreign markets after reaching a certain scale on the domestic market.

Keywords: value proposition; business model; growth modes; e‐commerce; firm performance; case study; Poland; CEE

JEL Classification: L21, M10

Suggested Citation

Sysko-Romanczuk, Sylwia and Doligalski, Tymoteusz, Business Models and Growth Modes: Qualitative Research of Polish Online Companies (April 7, 2016). Wach, K., & Żur, A. (Eds.) (2016). Advancing Research in Entrepreneurship in the Global Context: Conference Proceedings of the 8th ENTRE Conference. Kraków: Cracow University of Economics. ISBN: 978‐83‐65262‐13‐4, Available at SSRN: https://ssrn.com/abstract=2902478

Sylwia Sysko-Romanczuk (Contact Author)

Warsaw University of Technology

Pl. Politechniki 1
Warsaw, 00-661
Poland

Tymoteusz Doligalski

Warsaw School of Economics (SGH) ( email )

aleja Niepodleglosci 162
PL-Warsaw, 02-554
Poland

HOME PAGE: http://www.doligalski.net/

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