Ethics of the Garment Retail within the Context of Globalization and Sustainable Development

Industria Textilă, 67 (4), pp.270-279; WOS:000382603100010

10 Pages Posted: 23 Jan 2017

See all articles by Dan-Cristian Dabija

Dan-Cristian Dabija

Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing

Nicolae Al. Pop

Bucharest Academy of Economic Studies - Faculty of Marketing

Catalin Postelnicu

Babes-Bolyai University

Date Written: August 18, 2016

Abstract

The garment industry and retail have been prominently submitted, to a continuous adaption process to the new tendencies of the international business environment, being confronted with numerous challenges emerged from the necessity to satisfy the consumer’s polyvalent behavior, in continuous change and in search for novelty and innovation. Clients are nowadays harder to attract and maintain by retailers, than they used to be in the past. Producers and retailers from the fashion, footwear and sportswear industry are more constrained by globalization, being due to adapt even more to the demands and exigencies of the different generations of consumers, to implement ethical principles in both their activities and those of their partners’. In order to outline the means by which fashion, sportswear and footwear retailers transpose within all activities of the value chain ethical norms, as well as sustainable development principles, the authors have conducted a qualitative, exploratory research, within the Romanian business environment. Thus, retail representatives from different country regions have been interviewed. The results disclose a mastery of the ethical principles and the implementation of several measures that can be encompassed to sustainable development within the value chain. The managerial implications might be adequately transposed into a viable branch strategy which would allow this industry a better positioning on a regional and European level. Theoretically speaking, the present paper highlights the connection between sustainable development and ethical principles within the globalization.

Keywords: economic globalization, multinational corporations, business ethics, sustainable development, garment industry and trade

JEL Classification: M30; M31

Suggested Citation

Dabija, Dan-Cristian and Pop, Nicolae Al. and Postelnicu, Catalin, Ethics of the Garment Retail within the Context of Globalization and Sustainable Development (August 18, 2016). Industria Textilă, 67 (4), pp.270-279; WOS:000382603100010, Available at SSRN: https://ssrn.com/abstract=2902595

Dan-Cristian Dabija (Contact Author)

Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

Nicolae Al. Pop

Bucharest Academy of Economic Studies - Faculty of Marketing ( email )

Str. Mihai Eminescu nr. 13-15, sect. 1
Bucharest, 010511
Romania

Catalin Postelnicu

Babes-Bolyai University ( email )

Cluj Napoca
Romania

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