The Czech and Slovak Republics: A Cross-Cultural Comparison

Marketing science and inspirations, v11, issue 4

6 Pages Posted: 27 Jan 2017

See all articles by Jerome Dumetz

Jerome Dumetz

Plekhanov Russian University of Economics

Eva Gáboríková

Independent

Date Written: January 26, 2017

Abstract

The paper attempts to compare the cultures of the czech and slovak republic in a business environment. establishing a list of cultural dimensions extracted from reputable models, the authors applied a systematic behavioural comparison of each country. the work of the authors was limited by two factors. firstly, the cultural proximity of the countries provided many slight differentiations. secondly, the analysis was hampered by the few of available cross-cultural statistics for the countries reviewed. the analysis showed that both countries have a narrow cultural gap and share many cultural traits. however, a few noticeable differences were isolated: Particularism, specificism and emotions display. Due to the lack of available reliable quantitative data about the czech and the slovak cultures, further research such as factor-analysis questionnaire is suggested.

Keywords: culture, cultural dimensions, behavioural comparison, cultural gap

JEL Classification: M16, M31

Suggested Citation

Dumetz, Jerome and Gáboríková, Eva, The Czech and Slovak Republics: A Cross-Cultural Comparison (January 26, 2017). Marketing science and inspirations, v11, issue 4, Available at SSRN: https://ssrn.com/abstract=2906325

Jerome Dumetz (Contact Author)

Plekhanov Russian University of Economics ( email )

Stremyannii per. 36
Moscow, Moscow 117997
Russia

Eva Gáboríková

Independent ( email )

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