Performativity as Ongoing Journeys: Implications for Strategy, Entrepreneurship, and Innovation
Long Range Planning, Forthcoming
25 Pages Posted: 3 Feb 2017
Date Written: January 29, 2017
For the most part, strategy, entrepreneurship, and innovation have been researched and practiced from a representational position. In this paper, we make a case for taking a performative turn. Strategists, entrepreneurs, and intrapreneurs are embedded-embodied actors who engage in material-discursive practices in their attempts at constituting phenomena. Overflows, which are inevitable given dispersion of agency, give rise to matters of concern for multiple stakeholder groups. Settlements between stakeholders are temporary, as phenomena will be de-constituted when constitutive arrangements change. Consequently, the projects and initiatives that strategists, entrepreneurs and intrapreneurs undertake are best seen as ongoing journeys.
Keywords: Performativity, Business Models, Opportunities, Process, Entrepreneurship, Innovation
JEL Classification: O31, O33, L26
Suggested Citation: Suggested Citation