Consumers' Observation and Reporting of Unfair Trade Practices

Vinayek Global Research Review; Vol.1 No. 1 & 2, Jan.- Dec., 2014

10 Pages Posted: 4 Feb 2017

See all articles by Ravi Kumar Gupta

Ravi Kumar Gupta

Maharaja Agrasen Institute of Management Studies

Ishwar Mittal

Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, India

Ajay Bamba

Baba Mastnath University

Date Written: December 1, 2014

Abstract

Today an average Indian consumer is poor, illiterate, ignorant, passive, unaware, unorganised and sometimes helpless. Due to illiteracy, unawareness, traditional or passive outlook consumer is being exploited in different ways. The study aims to find out the consumers’ consciousness towards the problems/unfair trade practices faced while purchasing the products and complaints lodged with respect to purchases. The nature of data used in the present study is primary which had been collected by using a structured questionnaire. A survey method had been used to collect the data. The questionnaires were filled up by 600 respondents of rural and urban areas of fifteen districts of Haryana. Responses were analyzed by the help of Percentage, Chi-square and presented by tables and figures. Consumers had been presented with the fourteen areas of problems (unfair trade practices) faced regarding goods purchased for which complain can be lodged. Nearly half of the consumers had found complain in almost all the areas but rate of lodging the complaints had been found nearly 60%. Highest number of complaints was found about substandard goods sold/adulterated goods. Highest number of complaints had been lodged regarding warranty/guarantee (such as defective product/non-replacement of items etc.). It is suggested that consumer needs to be more aware of the problems faced while purchasing and a suitable mechanism is required to encourage them to lodge these complaints.

Suggested Citation

Gupta, Ravi Kumar and Mittal, Ishwar and Bamba, Ajay, Consumers' Observation and Reporting of Unfair Trade Practices (December 1, 2014). Vinayek Global Research Review; Vol.1 No. 1 & 2, Jan.- Dec., 2014 , Available at SSRN: https://ssrn.com/abstract=2909035

Ravi Kumar Gupta

Maharaja Agrasen Institute of Management Studies ( email )

Plot No 1, PSP Institutional Area
Sector 22, Rohini
New Delhi, DE New Delhi 110086
India
9355629130 (Phone)

HOME PAGE: http://www.maims.ac.in

Ishwar Mittal (Contact Author)

Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, India ( email )

Rohtak
Rohtak, Haryana 124001
India

HOME PAGE: http://www.mdurohtak.ac.in

Ajay Bamba

Baba Mastnath University ( email )

Delhi Road, Asthal, Bohar
Rohtak, Haryana 124021
India

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