The Rapid Adoption of Data-Driven Decision-Making

Posted: 4 Feb 2017

See all articles by Erik Brynjolfsson

Erik Brynjolfsson

National Bureau of Economic Research (NBER); Stanford

Kristina McElheran

University of Toronto - Strategic Management

Date Written: May 1, 2016

Abstract

Recent years have seen dramatic changes in data storage and processing technologies. New opportunities to collect and leverage data have led many managers to change how they make decisions — relying less on intuition and more on data. In this paper we provide the first systematic empirical study of the diffusion of data-driven decision-making and the factors influencing its adoption.

Keywords: data-driven decision-making, big data, analytics, technological change, diffusion, productivity

JEL Classification: L2, M1, M2, O32, O33

Suggested Citation

Brynjolfsson, Erik and McElheran, Kristina, The Rapid Adoption of Data-Driven Decision-Making (May 1, 2016). American Economic Review, Vol. 106, No. 5, 2016, Rotman School of Management Working Paper No. 2911169, Available at SSRN: https://ssrn.com/abstract=2911169

Erik Brynjolfsson

National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
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United States

Stanford ( email )

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Stanford, CA 94305
United States

HOME PAGE: http://brynjolfsson.com

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