Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming

24 Pages Posted: 7 Feb 2017 Last revised: 5 Jul 2017

See all articles by Peter C. Verhoef

Peter C. Verhoef

University of Groningen - Department of Marketing & Marketing Research

Andrew T. Stephen

University of Oxford - Said Business School

P.K. Kannan

University of Maryland - Robert H. Smith School of Business

Xueming Luo

Temple University

Vibhanshu Abhishek

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Michelle Andrews

Emory University

Yakov Bart

Northeastern University - D'Amore-McKim School of Business

Hannes Datta

Tilburg University

Nathan M. Fong

Temple University - Department of Marketing and Supply Chain Management; MIT Sloan School of Management

Donna L. Hoffman

George Washington University School of Business

Mandy Hu

The Chinese University of Hong Kong (CUHK) - Department of Marketing

Thomas Novak

George Washington University School of Business

William Rand

North Carolina State University

Yuchi Zhang

University of Maryland - Robert H. Smith School of Business

Date Written: February 6, 2017

Abstract

Today’s consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks — from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology). We introduce the POP-framework, discuss how People, Objects and the Physical world interconnect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies.

Keywords: Connected Consumers, IoT, Mobile, Smart Cities, Big Data

Suggested Citation

Verhoef, Peter C. and Stephen, Andrew T. and Kannan, Pallassana and Luo, Xueming and Abhishek, Vibhanshu and Andrews, Michelle and Bart, Yakov and Datta, Hannes and Fong, Nathan M. and Hoffman, Donna L. and Hu, Mandy and Novak, Thomas and Rand, William and Zhang, Yuchi, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products (February 6, 2017). Journal of Interactive Marketing, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2912321 or http://dx.doi.org/10.2139/ssrn.2912321

Peter C. Verhoef

University of Groningen - Department of Marketing & Marketing Research ( email )

Netherlands

Andrew T. Stephen

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

Pallassana Kannan

University of Maryland - Robert H. Smith School of Business ( email )

Department of Marketing
College Park, MD 20742-1815
United States
301-405-2188 (Phone)
301-405-0146 (Fax)

Xueming Luo

Temple University ( email )

1810 N. 13th Street
Floor 2
Philadelphia, PA 19128
United States

HOME PAGE: http://www.fox.temple.edu/mcm_people/xueming-luo/

Vibhanshu Abhishek (Contact Author)

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management ( email )

Pittsburgh, PA 15213-3890
United States

Michelle Andrews

Emory University ( email )

1300 Clifton Road
Atlanta, GA 30322-2722
United States

Yakov Bart

Northeastern University - D'Amore-McKim School of Business ( email )

Boston, MA 02115
United States

Hannes Datta

Tilburg University ( email )

Tilburg, 5000 LE
Netherlands

Nathan M. Fong

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

HOME PAGE: http://sites.google.com/site/nmfong/

MIT Sloan School of Management ( email )

Cambridge, MA
United States

Donna L. Hoffman

George Washington University School of Business ( email )

2201
G St NW
Washington, DC 20052
United States
9515431260 (Phone)

HOME PAGE: http://postsocial.gwu.edu

Mandy Hu

The Chinese University of Hong Kong (CUHK) - Department of Marketing ( email )

Room 1101, 11/F, Cheung Yu Tung Building
12 Chak Cheung Street
Shatin, N.T.
China

Thomas Novak

George Washington University School of Business ( email )

2121 I Street NW
Washington, DC 20052
United States
9515431592 (Phone)

William Rand

North Carolina State University ( email )

Raleigh, NC 27695
United States

Yuchi Zhang

University of Maryland - Robert H. Smith School of Business ( email )

College Park, MD 20742-1815
United States

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