Revealed Preferences Among NBA Fans: Is Skin Tone a Factor?

19 Pages Posted: 9 Feb 2017

See all articles by Ariel R. Belasen

Ariel R. Belasen

Southern Illinois University at Edwardsville - Department of Economics

Alan T. Belasen

State University of New York (SUNY), Empire State College

Date Written: February 7, 2017

Abstract

Skin tone has been shown to impact the ability of darker-skinned individuals to maximize their earnings to potential earnings ratio. Additionally, studies of fan preference have found racial implications on team preference and ticket sales. We empirically test these theories by examining the marginal impact of skin tone on top selling jerseys. Our findings reveal that while skin tone does in fact play a factor, it runs counter to the common finding for a skin tone effect, such that the differential in skin tone has roughly the same magnitude and directional impact as the differential in player performance ceteris paribus.

Keywords: revealed preferences, NBA, skin tone, jersey sales

JEL Classification: D12, J15, Z21

Suggested Citation

Belasen, Ariel R. and Belasen, Alan, Revealed Preferences Among NBA Fans: Is Skin Tone a Factor? (February 7, 2017). Available at SSRN: https://ssrn.com/abstract=2913175 or http://dx.doi.org/10.2139/ssrn.2913175

Ariel R. Belasen (Contact Author)

Southern Illinois University at Edwardsville - Department of Economics ( email )

Edwardsville, IL 62026-1102
United States

Alan Belasen

State University of New York (SUNY), Empire State College ( email )

111 West Ave
Saratoga Springs, NY 12866
United States
5185804720 (Phone)
5185804720 (Fax)

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