Perception of European Tourist Toward Bali As Tourism Destination

International Conference on Management and Entrepreneurship Promoting Innovation, Sustainability & Governance for a Better Business World Discovery Kartika Plaza Hotel, Bali, July 2017

7 Pages Posted: 14 Feb 2017 Last revised: 15 Jul 2017

I Gusti Bagus Rai Utama

Universitas Dhyana Pura; Management Study Program

Date Written: July 15, 2017

Abstract

This research was conducted in the province of Bali which aims to determine the attractor factors as the main attraction of tourism Bali from perspective of European, and also to determine the factors that predominantly determine European travel to Bali. The research was designed by using research survey that involving 167 European tourist. The respondents were selected purposively when they are on vacation in Bali. Confirmatory factor analysis techniques are used to analyze a wide range of variables Balinese charm.

Keywords: image, charm, history, culture, scenery, tourist, European

Suggested Citation

Utama, I Gusti Bagus Rai, Perception of European Tourist Toward Bali As Tourism Destination (July 15, 2017). International Conference on Management and Entrepreneurship Promoting Innovation, Sustainability & Governance for a Better Business World Discovery Kartika Plaza Hotel, Bali, July 2017 . Available at SSRN: https://ssrn.com/abstract=2916590 or http://dx.doi.org/10.2139/ssrn.2916590

I Gusti Bagus Rai Utama (Contact Author)

Universitas Dhyana Pura ( email )

Br. Tegaljaya, Dalung, Kuta Utara
Badung, Bali
Denpasar, Bali 80351
Indonesia
+62361426450 (Phone)
+62361426452 (Fax)

HOME PAGE: http://www.undhirabali.ac.id

Management Study Program ( email )

Br. Tegaljaya, Dalung, Kuta Utara
Badung, Bali
Denpasar, Bali 80351
Indonesia
+62361426450 (Phone)
+62361426452 (Fax)

HOME PAGE: http://www.undhirabali.ac.id

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