A Little Bit of Money Goes a Long Way: Crowdfunding on Patreon by YouTube Sailing Channels
21 Pages Posted: 21 Feb 2017
Date Written: February 17, 2017
This study finds that YouTube channels crowdfunding on Patreon have more frequent video creation. The median YouTube channel that crowdfunded on Patreon produced a video every 7.5 days compared to 105 days for the median comparable channel that did not link to Patreon. Crowdfunders have more views per video, are more likely to link to their Facebook pages, and uploaded videos more frequently. While two channels in the sample, each earned over $150,000 in 2016 from Patreon, the typical crowdfunding sailing channel earned $73 per video, per month, or creation. It appears that a little bit of money was associated with a big increase in new video production.
Keywords: Patreon, YouTube, Crowdfunding, Sailing, Kickstarter
JEL Classification: G24, H43, L31
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