A Little Bit of Money Goes a Long Way: Crowdfunding on Patreon by YouTube Sailing Channels

21 Pages Posted: 21 Feb 2017  

Linus Wilson

University of Louisiana at Lafayette - College of Business Administration

Date Written: February 17, 2017

Abstract

This study finds that YouTube channels crowdfunding on Patreon have more frequent video creation. The median YouTube channel that crowdfunded on Patreon produced a video every 7.5 days compared to 105 days for the median comparable channel that did not link to Patreon. Crowdfunders have more views per video, are more likely to link to their Facebook pages, and uploaded videos more frequently. While two channels in the sample, each earned over $150,000 in 2016 from Patreon, the typical crowdfunding sailing channel earned $73 per video, per month, or creation. It appears that a little bit of money was associated with a big increase in new video production.

Keywords: Patreon, YouTube, Crowdfunding, Sailing, Kickstarter

JEL Classification: G24, H43, L31

Suggested Citation

Wilson, Linus, A Little Bit of Money Goes a Long Way: Crowdfunding on Patreon by YouTube Sailing Channels (February 17, 2017). Available at SSRN: https://ssrn.com/abstract=2919840

Linus Wilson (Contact Author)

University of Louisiana at Lafayette - College of Business Administration ( email )

Department of Economics & Finance
214 Hebrard Blvd., Room 326
Lafayette, LA 70504-0200
United States
(337) 482-6209 (Phone)
(337) 482-6675 (Fax)

HOME PAGE: http://www.linuswilson.com

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