Big Data and Competition Policy: Market Power, Personalised Pricing and Advertising

61 Pages Posted: 21 Feb 2017

See all articles by Marc Bourreau

Marc Bourreau

Telecom ParisTech

Alexandre de Streel

University of Namur

Inge Graef

Tilburg Law School; Tilburg University - Tilburg Institute for Law, Technology, and Society (TILT); Tilburg Law and Economics Center (TILEC)

Date Written: February 16, 2017

Abstract

This paper studies three specific issues around the application of competition policy to big data. The first issue relates to market power assessment and analyses the power given by data control in the big data value chain. The second and third issues relate to abuse of dominance assessment and analyse the use of data to personalise prices and to target advertising. To deal with those three issues, we recommend an analytical and governance framework for competition agencies.

Keywords: big data, competition policy, data and market power, personalised pricing, target adverstising

Suggested Citation

Bourreau, Marc and de Streel, Alexandre and Graef, Inge, Big Data and Competition Policy: Market Power, Personalised Pricing and Advertising (February 16, 2017). Available at SSRN: https://ssrn.com/abstract=2920301 or http://dx.doi.org/10.2139/ssrn.2920301

Marc Bourreau

Telecom ParisTech ( email )

46, rue Barrault
Paris Cedex 13, F-75634
France

Alexandre De Streel (Contact Author)

University of Namur ( email )

8 rempart de la vierge
Namur, 5000
Belgium

Inge Graef

Tilburg Law School ( email )

Tilburg, 5000 LE
Netherlands

Tilburg University - Tilburg Institute for Law, Technology, and Society (TILT) ( email )

P.O.Box 90153
Prof. Cobbenhagenlaan 221
Tilburg, 5037
Netherlands

Tilburg Law and Economics Center (TILEC) ( email )

Warandelaan 2
Tilburg, 5000 LE
Netherlands

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