Sampling in Cross-Cultural Studies – The Green Packaging Survey in Seven Countries

11 Pages Posted: 22 Feb 2017

See all articles by Christoph Beuthner

Christoph Beuthner

Nuertingen-Geislingen University

Iris Ramme

Nürtingen-Geislingen University

Date Written: February 21, 2017

Abstract

The advantages and disadvantages of probability and quota sampling are widely discussed in the scientific community. When it comes down to cross-cultural studies even more complicated problems, like the translation of the questionnaire arises. This paper will focus on sampling issues as well as the problems of cross-cultural surveying and discuss the methodology of a survey about green packaging and environmental behavior as one possible implementation.

Keywords: Cross-Cultural Studies, Sampling, Quota Survey, Green Packaging, Environment

Suggested Citation

Beuthner, Christoph and Ramme, Iris, Sampling in Cross-Cultural Studies – The Green Packaging Survey in Seven Countries (February 21, 2017). XVI International Business & Economy Conference (IBEC) - Chile 2017, Available at SSRN: https://ssrn.com/abstract=2921035

Christoph Beuthner (Contact Author)

Nuertingen-Geislingen University ( email )

Parkstr 4
Geislingen, 73312
Germany

Iris Ramme

Nürtingen-Geislingen University ( email )

Neckarsteige 6
Nürtingen
Germany

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