Tracking the Dollars: How Economic Impact Studies Can Actually Benefit Managerial Decision Making
16 Pages Posted: 28 Feb 2017 Last revised: 11 Mar 2020
Date Written: December 28, 2014
Understanding how event tourists behave, and targeting customized offers to them based on their sunk cost of travel to the event, can therefore provide additional opportunities to increase the economic impact of an event. For event stakeholders tracking this economic impact, categorizing attendees according to their distance traveled may also provide a more comprehensive and nuanced analysis of the impact.
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