Tracking the Dollars: How Economic Impact Studies Can Actually Benefit Managerial Decision Making

16 Pages Posted: 28 Feb 2017 Last revised: 11 Mar 2020

See all articles by Daniel A. Rascher

Daniel A. Rascher

University of San Francisco - Sport Management Program; SportsEconomics; OSKR, LLC

Michael Goldman

University of San Francisco

Date Written: December 28, 2014

Abstract

Understanding how event tourists behave, and targeting customized offers to them based on their sunk cost of travel to the event, can therefore provide additional opportunities to increase the economic impact of an event. For event stakeholders tracking this economic impact, categorizing attendees according to their distance traveled may also provide a more comprehensive and nuanced analysis of the impact.

Suggested Citation

Rascher, Daniel A. and Goldman, Michael, Tracking the Dollars: How Economic Impact Studies Can Actually Benefit Managerial Decision Making (December 28, 2014). Available at SSRN: https://ssrn.com/abstract=2924144 or http://dx.doi.org/10.2139/ssrn.2924144

Daniel A. Rascher (Contact Author)

University of San Francisco - Sport Management Program ( email )

San Francisco, CA 94117
United States

SportsEconomics ( email )

2200 Powell St.
Emeryville, CA 94608
United States

OSKR, LLC ( email )

6425 Christie Avenue
Suite 230
Emeryville, CA 94608
United States

Michael Goldman

University of San Francisco ( email )

2130 Fulton Street
San Francisco, CA 94117
United States

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