Digital Social Money Implementation by Grassroots Organizations: Combining Bottom-Up and Top-Down Strategies for Social Innovations

Proceedings of the 30th EGOS Colloquium, Reimagining, Rethinking, Reshaping: Organizational Scholarship in Unsettled Times, July 3–5, 2014

16 Pages Posted: 1 Mar 2017

See all articles by Eduardo Diniz

Eduardo Diniz

FGV-SP

Mario Alves

Fundação Getulio Vargas

Adrian Cernev

FGV-EAESP

Eros Nascimento

Fundação Getulio Vargas

Date Written: July 2014

Abstract

The purpose of this paper is to explain the dynamics entailed in the implementation of digital social money by Instituto Palmas - a social technological endeavor created by a grassroots organization located in a poor neighborhood in the Northeast of Brazil. We conjecture that the capacity to promote social change in this particular project, and thus producing conditions to generate social innovation, is related to the combination between bottom-up and top-down strategies taken. With this study we expect to contribute for a better understanding of the processes involved in the emergence, institutionalization and replication of innovative social organizations focused on the diffusion of financial services to fight poverty.

Keywords: Social Money, Digital, Social Innovation, Information Technology, Digital Currency

Suggested Citation

Diniz, Eduardo and Alves, Mario and Cernev, Adrian and Nascimento, Eros, Digital Social Money Implementation by Grassroots Organizations: Combining Bottom-Up and Top-Down Strategies for Social Innovations (July 2014). Proceedings of the 30th EGOS Colloquium, Reimagining, Rethinking, Reshaping: Organizational Scholarship in Unsettled Times, July 3–5, 2014. Available at SSRN: https://ssrn.com/abstract=2924690 or http://dx.doi.org/10.2139/ssrn.2924690

Eduardo Diniz

FGV-SP ( email )

Sao Paulo
Brazil

Mario Alves

Fundação Getulio Vargas ( email )

Brazil

Adrian Cernev (Contact Author)

FGV-EAESP ( email )

Sao Paulo
BRAZIL
551137993699 (Phone)

HOME PAGE: http://www.fgv.br/eaesp

Eros Nascimento

Fundação Getulio Vargas ( email )

Brazil

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