A Different Frame of Reference: Entrepreneurship and Gender Differences in the Perception of Danger

Academy of Management Discoveries. 2017. 3(1): 21-41. 10.5465/amd.2015.0026.

54 Pages Posted: 5 Mar 2017 Last revised: 29 Nov 2017

See all articles by Amanda Bullough

Amanda Bullough

University of Delaware

Maija Renko

University of Illinois at Chicago

Date Written: November 8, 2016

Abstract

Through a mixed methods approach, we explore how perceived dangers differ by gender, and the way women’s businesses affect and are affected by their perceptions of dangers. From surveys in a war zone (Afghanistan), we found that women perceive less danger than men do. In follow-up interviews, we uncovered that women business owners indeed recognize conflict, insurgents, and insecurity in their country, but secondarily to the obstacles they navigate closer to home. These perceptions of danger affect their business decisions. By understanding these nuances better, we can design and implement more effective research studies, as well as more effective business development training programs that will serve women, their businesses, and societal growth best.

Keywords: Danger, Gender, Entrepreneurial Intentions

JEL Classification: J16, L26

Suggested Citation

Bullough, Amanda and Renko, Maija, A Different Frame of Reference: Entrepreneurship and Gender Differences in the Perception of Danger (November 8, 2016). Academy of Management Discoveries. 2017. 3(1): 21-41. 10.5465/amd.2015.0026. . Available at SSRN: https://ssrn.com/abstract=2926513

Amanda Bullough (Contact Author)

University of Delaware ( email )

311 Lerner College of Business & Economics
Newark, DE 19716
United States

Maija Renko

University of Illinois at Chicago ( email )

601 S. Morgan St. (M/C 243)
University Hall 2203
Chicago, IL 60607-7122
United States

HOME PAGE: http://business.uic.edu/faculty/maija-renko

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