A Different Frame of Reference: Entrepreneurship and Gender Differences in the Perception of Danger
Academy of Management Discoveries. 2017. 3(1): 21-41. 10.5465/amd.2015.0026.
54 Pages Posted: 5 Mar 2017 Last revised: 29 Nov 2017
Date Written: November 8, 2016
Through a mixed methods approach, we explore how perceived dangers differ by gender, and the way women’s businesses affect and are affected by their perceptions of dangers. From surveys in a war zone (Afghanistan), we found that women perceive less danger than men do. In follow-up interviews, we uncovered that women business owners indeed recognize conflict, insurgents, and insecurity in their country, but secondarily to the obstacles they navigate closer to home. These perceptions of danger affect their business decisions. By understanding these nuances better, we can design and implement more effective research studies, as well as more effective business development training programs that will serve women, their businesses, and societal growth best.
Keywords: Danger, Gender, Entrepreneurial Intentions
JEL Classification: J16, L26
Suggested Citation: Suggested Citation