KISS: A Really Simple Way to Increase Your Article's Impact

The Scrivener, Winter 2017, p. 3

1 Pages Posted: 13 Mar 2017

See all articles by Norman Otto Stockmeyer

Norman Otto Stockmeyer

Western Michigan University Cooley Law School

Abstract

Want to boost your article’s readership? A recent study found that for SSRN abstract views and downloads, it helps to have a short title. Another study discovered that articles with shorter titles received more citations. And in an experiment, the same article with a snappier title drew six times as many views and three times as many downloads. So when drafting a title for your article, remember the KISS principle and Keep It Short and Snappy.

Keywords: Legal Writing, Plain Language

Suggested Citation

Stockmeyer, Norman Otto, KISS: A Really Simple Way to Increase Your Article's Impact. The Scrivener, Winter 2017, p. 3, Available at SSRN: https://ssrn.com/abstract=2927463

Norman Otto Stockmeyer (Contact Author)

Western Michigan University Cooley Law School ( email )

1352 Hickory Island Drive
Haslett, MI 48840
United States
517-339-2246 (Phone)

HOME PAGE: http://www.cooley.edu/faculty/norman-stockmeyer

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
32
Abstract Views
304
PlumX Metrics