Identification between Individuals and Places of Residence
Conference Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Turism Conference 2012. Győr. Hungary.
10 Pages Posted: 11 Mar 2017
Date Written: 2012
Competition among cities for residents, tourists, investors and enterprises that create values has been intensifying in the past few years. The success factor encompasses social cohesion of regions, which includes local identity awareness. Winning citizens and integrating them into marketing processes belong to primary tasks since this has several roles in place marketing. This article attempts to determine factor groups reflecting the identification of citizens with their settlements and to define elements determining identification.
Keywords: identity, identification, place branding, identification factors
JEL Classification: M31, Z30, R10
Suggested Citation: Suggested Citation