Identification between Individuals and Places of Residence

Conference Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Turism Conference 2012. Győr. Hungary.

10 Pages Posted: 11 Mar 2017

See all articles by Istvan Piskoti

Istvan Piskoti

University of Miskolc

Szabolcs Nagy

University of Miskolc

Laszlo Molnar

University of Miskolc

Anita Marien

University of Miskolc

Date Written: 2012

Abstract

Competition among cities for residents, tourists, investors and enterprises that create values has been intensifying in the past few years. The success factor encompasses social cohesion of regions, which includes local identity awareness. Winning citizens and integrating them into marketing processes belong to primary tasks since this has several roles in place marketing. This article attempts to determine factor groups reflecting the identification of citizens with their settlements and to define elements determining identification.

Keywords: identity, identification, place branding, identification factors

JEL Classification: M31, Z30, R10

Suggested Citation

Piskoti, Istvan and Nagy, Szabolcs and Molnar, Laszlo and Marien, Anita, Identification between Individuals and Places of Residence (2012). Conference Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Turism Conference 2012. Győr. Hungary.. Available at SSRN: https://ssrn.com/abstract=2929245

Istvan Piskoti

University of Miskolc ( email )

Egyetemváros
H3515 Miskolc-Egyetemvaros, H-3515
Hungary

Szabolcs Nagy (Contact Author)

University of Miskolc ( email )

Egyetemvaros ut 1
Miskolc, B-A-Z 3515
Hungary
+3646565197 (Phone)

Laszlo Molnar

University of Miskolc ( email )

Egyetemváros
H3515 Miskolc-Egyetemvaros, H-3515
Hungary

Anita Marien

University of Miskolc ( email )

Egyetemváros
H3515 Miskolc-Egyetemvaros, H-3515
Hungary

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