Driving Traffic and Customer Activity Through Affiliate Marketing: Understanding and Addressing the Differences between Affiliate Marketing in the USA

Abstract

This chapter aims to contribute to the extant literature on Affiliate Marketing through promoting a better understanding of how differences in cultures and environments can be mitigated - as well as facilitating the awareness of how best practices within Europe and the United States could be achieved. Should influential and wealthy corporations be compelled to pay back taxes after having entered into agreements and investment with a foreign corporation? Whilst many applauded the recent European Commission’s ruling with Apple, in the sense that sovereignty (from the European perspective) had prevailed in the ruling, many would also claim that interference with a national sovereignty - and a jurisdiction’s already existing agreement with an investing partner also amounts to an infringement of national sovereignty. Clearly, greater clarity is required in reconciling jurisdictional differences - given lack of clarity - as demonstrated in the recent Commission ruling, which also serves as a deterrent for potential investors who are uncertain or have fear of the investing climate.

Keywords: affiliate, marketing, partnerships, multinational enterprises, customer activity, communication