Choice Architecture

In R. Scott & S. Kosslyn (Eds.), Emerging Trends in the Social and Behavioral Sciences. Hoboken, NJ: John Wiley and Sons. DOI: 10.1002/9781118900772.etrds0039

17 Pages Posted: 11 Mar 2017

See all articles by Adrian Camilleri

Adrian Camilleri

University of Technology Sydney

Richard P. Larrick

Duke University - Fuqua School of Business

Date Written: May 15, 2015

Abstract

“Choice architecture” is a metaphor capturing the idea that all choices occur within a structure of contextual and task features. These features in turn help to “construct” a person’s choice. In this chapter we summarize the academic literature on three types of choice architecture tools – defaults, information restructuring, and information feedback – and document some real-world examples where these tools have been applied as successful “nudges”. We end the chapter with a discussion of some key challenges and opportunities associated with this new field – including the need for customized choice architecture and the political acceptability of the use of choice architecture – and highlight some avenues for future research.

Keywords: Choice architecture, behavioral economics, nudge

Suggested Citation

Camilleri, Adrian and Larrick, Richard P., Choice Architecture (May 15, 2015). In R. Scott & S. Kosslyn (Eds.), Emerging Trends in the Social and Behavioral Sciences. Hoboken, NJ: John Wiley and Sons. DOI: 10.1002/9781118900772.etrds0039. Available at SSRN: https://ssrn.com/abstract=2929776

Adrian Camilleri (Contact Author)

University of Technology Sydney ( email )

15 Broadway, Ultimo
PO Box 123
Sydney, NSW 2007
Australia

Richard P. Larrick

Duke University - Fuqua School of Business ( email )

Box 90120
Durham, NC 27708-0120
United States

HOME PAGE: http://www.fuqua.duke.edu/faculty/alpha/larrick.htm

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