Motivation, Costs and Benefits of the Adoption of the European Ecolabel in the Tourism Sector: An Exploratory Study of Italian Accommodation Establishments

Izvestiya Journal of Varna University of Economics, 61 (1), pp. 83-95, 2017

13 Pages Posted: 14 Mar 2017

See all articles by Stefano Duglio

Stefano Duglio

University of Turin

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Francesca Magliano

University of Turin

Maya G. Ivanova

Zangador Ltd.; Varna University of Management (VUM)

Date Written: March 10, 2017

Abstract

In the last 20 years, the tourism industry has witnessed the proliferation of many ecolabels with different scopes and criteria and sometimes with a limited area of recognition, which has caused confusion among guests. In order to offer a tool useful for consumers and recognised all over Europe, in 2001 the European Union decided to extend its official ecolabel to the hospitality sector. Fifteen years since its introduction, Italy represents the first country in Europe in terms of adhesion to the European Ecolabel while in other countries like Austria, Spain and France, only a limited number of properties are certified. This paper aims at presenting a study of 36 Italian accommodation establishments with the European Ecolabel (out of 194, the 18.6% of the total) and analyses their motivations, difficulties, costs, and benefits deriving from its implementations.

Keywords: Tourism, Italian accommodation, European Ecolabel, Cost Benefit Analysis

Suggested Citation

Duglio, Stefano and Ivanov, Stanislav Hristov and Magliano, Francesca and Ivanova, Maya G., Motivation, Costs and Benefits of the Adoption of the European Ecolabel in the Tourism Sector: An Exploratory Study of Italian Accommodation Establishments (March 10, 2017). Izvestiya Journal of Varna University of Economics, 61 (1), pp. 83-95, 2017. Available at SSRN: https://ssrn.com/abstract=2930822

Stefano Duglio

University of Turin ( email )

218 bis
Corso Unione Sovietica
Torino, 10134
Italy

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Francesca Magliano

University of Turin ( email )

218 bis
Corso Unione Sovietica
Torino, 10134
Italy

Maya G. Ivanova

Zangador Ltd. ( email )

Varna, 9010
Bulgaria

Varna University of Management (VUM) ( email )

13A Oborishte Street
Varna, 9000
Bulgaria

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