An Empirical Study of the Factors that Impact Medical Representatives' Attitude Toward the Intention to Use M-Learning for Career Development

Sasin Journal of Management, Volume 15, Number 1, 2009

26 Pages Posted: 15 Mar 2017

See all articles by Kennedy Gunawardana

Kennedy Gunawardana

University of Sri Jayewardenepura

Sangeeth Ekanayaka

A.C. Nielsen - Sri Lanka Branch

Date Written: 2009

Abstract

The complex and dynamic nature of the business environment today calls for adaptive organizations. According to Keith Denton (1998), a pivotal characteristic of an adaptive organization is the ability to train and cross-train its workforce in order to cope with and meet the challenges posed by a rapidly evolving environment. Therein, knowledge has become an invaluable asset, in this so-called Knowledge Age. Harun (2001) notes that learning is indeed a prerequisite for the survival of individuals, organizations and nations swaddled in the present environment of chaos, and many academics and professionals would go on to share a similar sentiment.

Suggested Citation

Gunawardana, Kennedy and Ekanayaka, Sangeeth, An Empirical Study of the Factors that Impact Medical Representatives' Attitude Toward the Intention to Use M-Learning for Career Development (2009). Sasin Journal of Management, Volume 15, Number 1, 2009 . Available at SSRN: https://ssrn.com/abstract=2931988

Kennedy Gunawardana (Contact Author)

University of Sri Jayewardenepura ( email )

Nugegoda
Gandodawila
Gangodawila, Nugegoda 10250
Sri Lanka

Sangeeth Ekanayaka

A.C. Nielsen - Sri Lanka Branch

Sri Lanka

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